Skip to main content

Posts

Showing posts from June, 2010

Untold Story: Rise and Fall of Lalit Modi

Everybody knows Lalit Modi, the brain behind Indian Premier League(IPL) and Champions League Twenty20. But how did he became eminent? Lalit Modi, son of K.K.Modi chairman of Modi Enterprises, is also President and MD of Modi Enterprises. Even his enemies agree that if Jagmohan Dalmiya made cricket a saleable business venture, it was Modi who took it to incredible commercial heights. The stupendous success of the Indian Premier League (which, according to Modi, has become a $2 billion venture in merely three years), has awed even the best marketers across the world. It is an irony that outside the cricket pitch, the man’s only claim to fame has been full of clashes and crashes.Going by his trail of business ventures, it’s clear that sports and entertainment were his pet sectors. After his forced exit from the US, where he was charge in second-degree kidnapping, assault and drugs case, Modi got into father KK Modi’s business. The Senior modi run's a $2 billion enterprise sp